PT Connected TV is the latest exciting addition to the PT product suite, delivering a fully branded, white-label TV app for your organisation
This new offering is designed to place sports organisations at the forefront of digital acceleration in streaming by leveraging the growing Connected TV (CTV) market. As audiences shift from traditional cable TV to internet-based streaming services, PT Connected TV enables you to own and control your branded TV experience – placing your organisation’s content directly in fans’ homes on major platforms like Samsung, LG, and Android TV.
Embracing the Shift to Connected TV
Rather than being just another bundled streaming service or aggregated sports content platform, PT Connected TV offers your organisation its own fully-branded TV app. In recent years, PT have seen that while the landscape of how viewers consume sports has evolved, watching sport from home on TV has remained the most popular medium for fans. Connected TV solutions have become increasingly popular, providing viewers with the convenience of streaming content directly on their TVs.
Why a White-Label Connected TV Solution?
Expanded Your Brand’s Reach and Accessibility: With a dedicated white-label TV app, your organisation’s identity takes center stage, ensuring fans engage with your brand – not a third-party aggregator. Your content lives on major Connected TV platforms like Samsung, LG, and Android TV, making it easier than ever for fans to access live games and on-demand content.
Own the Fan Relationship and Drive Customer Acquisition: PT Connected TV helps you attract new fans and subscribers by providing a premium, branded experience. By controlling your own CTV app, you strengthen fan loyalty and create new revenue opportunities.
Enhanced Viewer Experience: PT Connected TV allows for high resolution streaming, allowing you to deliver the immersive experiences your fans expect.
Key Features of PT Connected TV
- Branded, White-Label TV App: Your own custom-branded Connected TV platform, ensuring fans interact with your team, league, or federation – not a shared content hub.
- Multi-Device Compatibility: Seamlessly streams across Samsung and Android TV with more major Connected TV platforms scheduled to come online, ensuring your content is where your fans are.
- Branded User Interfaces: Tailor the viewing experience to reflect your brand, enhancing brand recognition and loyalty.
- Robust Security Features: State-of-the-art security measures protect your content and user data, ensuring a safe and reliable viewing experience.
PT Connected TV – the Strategic Advantage
Adopting PT Connected TV isn’t just about keeping pace with technological change – it’s about taking control of your brand’s digital future.
Rather than relying on third-party streaming platforms, this white-label solution puts your organisation in charge, ensuring your brand is prominently featured on major TV platforms. This is a powerful step toward future-proofing your media strategy, strengthening fan engagement, and unlocking new revenue streams – all while maintaining full brand control.
Connected TV Growth: In Numbers
- 72% of fans state that the home TV remains the most popular device for sport consumption (2025 Sport Industry Report)
- 88% of U.S. households now own at least one Connected TV device (Statista)
- By 2027, global Connected TV ad spending is expected to surpass $42 billion, showcasing its monetization potential (StackAdapt)
- The number of monthly Connected TV users among Millennials in the US is estimated to hit 62.6 million by 2025 (Eskimi)
Get your brand into the home with PT Connected TV
Ready to transform your digital streaming capabilities? PT SportSuite is here to help you every step of the way. From strategy development to rollout and beyond, our team is committed to ensuring your success in the Connected TV space.
Learn more about PT Connected TV and how it can benefit your organisation, or contact us today to schedule a personal demo. Embrace the future of sports broadcasting with PT SportSuite, and provide your fans with the premium, engaging content they deserve — direct to TV.