CASE STUDY
Establishing a multi-tenant digital media ecosystem
Award winning partnership
In May 2021, PT SportSuite and Bristol Sport were announced winners at the Sport Technology Awards – for Sports Technology Partnership of the Year
The PT SportSuite team’s mission was to provide Bristol Sport with the digital tools and platforms to operate like a modern media house with a digital media infrastructure in place that would allow them to grow and sustain their digital community of fans in an integrated, end-to-end content network.
PT SportSuite worked closely with the various media production and technical teams across the business to implement a phased rollout of PT SportSuite’s AWS-powered media ecosystem.
DIGITAL ASSET MANAGEMENT
Protecting Bristol Sport’s Digital Media Assets
PT SportSuite implemented an AWS-cloud media library to safeguard Bristol Sport’s digital media IP, provide authorised users across multiple brands with real-time access, and allow them to rediscover value in historical assets by increasing accessibility through intelligent media services.
30TB
Data migrated from PC, NAS and removable drives to AWS cloud
Videos imported from YouTube into Bristol Sport’s DAM
8 320
DIGITAL MEDIA WORKFLOW
Simplifying Digital Media Workflow
SportMojos, PT SportSuite’s digital media collaboration and workflow platform, gave Bristol’s three teams the means to standardise the sharing and distribution of digital content across all stakeholders – fans, players, brand ambassadors, internal staff – within their own branded, multi-tenanted solution.
A web-based cloud dashboard with multiple team configurations allows for the commissioning, collection and sharing of digital content all in one infinitely scalable access-controlled platform.
1
AWS cloud media web dashboard
3
Private media gathering SportMojos teams
Engage
Digitally Engaged Community
We launched new digital properties across web and app for City, Bears and Flyers, featuring PT’s Match Centre, Player Profile, stats integration and streaming components to provide a world-class digital experience for fans to engage with the various Bristol brands.
Bristol Web
Bristol’s web properties were replatformed onto PT’s WebSuite Sports Theme to cater for future audience growth and scalability, while integrating exciting PT components for fans: Match Centres with real-time stats insights; Player Profiles; enhanced team and player stats; and live and-on-demand streaming services.
Bristol Sport’s websites integrate into the wider PT powered media ecosystem, to centralise editorial workflows across DAM, video, web, mobile app, bringing in operational efficiencies across all brands and media teams.
Fan Apps
The Bristol suite of apps were architected using the Flutter app framework to provide absolute consistency across iOS and Android as well as providing a compelling overall fan experience and performance.
Bristol’s app suite is compliant with WordPress API to provide the ultimate operational efficiency across all PT app components, including Fan Profile, Player Profile, Video Services, Advertising, Personalisation and User Analytics.
What the fans say
Match Centre
PT’s Match Centre component provides a digital home base for City, Bears and Flyers fans featuring all key match information, real-time scoring and stats.
Player Profiles
Comprehensive, stats-enriched Player Profiles across men’s, women’s and junior playing squads.
Stats Integration
Stats are served via PT’s API middle-layer to cater for multiple providers of stats data to provide a truly agnostic stats engine across web and app – complemented by PT’s library of stats widgets.
Video OTT
Bristol’s Robins, Bears and Flyers TV platforms across web and app offers Bristol Sport fans access to real time match statistics, fixtures and results, along with player profiles and statistics to enrich live and on-demand video content from multiple video providers of live matches, full match replays, highlights, exclusive player features, coaching and more.Integration with the PT-powered DAM with all Bristol Sport media rights centralised in an AWS-powered cloud environment.
The Bristol Sport DAM and TV platform integration provide a single, consolidated and simple workflow process for the Bristol team with no duplicated media assets across the ecosystem.
Key Technologies
Key Integrations
We partnered with PT SportSuite to launch our live and on-demand video platforms, which have all worked incredibly well. The decision to extend our partnership to delivery of all five of our sporting and venue websites means that our workflows are now completely streamlined and the digital ecosystem is fully connected.
One area that we have concentrated on is the stats offering to fans – it is such a growth area in fan engagement and something we are constantly looking to improve. The launch of our new gameday match centre and individual player profile stats is focused on enhancing the fan experience and enables our supporters to be better connected and informed on all their favourite players or teams.
Lisa Knights, Bristol Sport Group Head of Communications
