New consultancy arm will work with partners to maximise community and brand engagement across PT public-facing platforms
Publisher’s Toolbox have announced the latest extension to their service offering. The recently launched PT Engagement team will offer specialised consultancy services to new and existing clients – with the aim being to ensure higher rates of engagement across user generated content, fan acquisition, brand activations with AR scanning and advertising operations as a service to facilitate genuine connections between digital audiences and sponsors.
The launch of PT Engagement services ushers in an exciting new chapter in PT’s 10-year journey – the result of a strategic decision to re-position itself as a full service provider of SaaS platform and consulting services – providing the means, the expertise and design input to increase community and brand engagement, user registrations, digital media IP and sponsor value.
The launch is the result of a strategic decision to re-position PT as a full service provider of SaaS platform and consulting services
Kicking off this new offering, the PT Engagement team recently collaborated with global rugby brand, the British & Irish Lions during their 2021 tour to South Africa, to allow fans to contribute to the tour in a meaningful way.
Via a number of sponsored UGC Challenge campaigns, fans were able to share their behind-the-scenes media to create a digital “Sea of Red at a time when fans were not allowed to travel or attend matches due to Covid-19 restrictions.
“Through our experience of working across traditional media groups, brands, sports organisations and campuses, we’ve learned that internal capacity issues are often a root cause of organisations failing to reach their campaign goals,” said PT engagement manager Nick van Rensburg. “As a business we’ve realised that we can do better than simply handing over the keys to our SaaS platforms and expecting maximum value to be achieved by clients.
“We’ve learned that internal capacity issues are often a root cause of organisations failing to reach their campaign goals” – Nick van Rensburg, PT Engagement Manager
“We have the experience and know-how to unlock the real value of our engagement platforms across web and app and we’re looking forward to working closely with all our partners to achieve some amazing results.”