Welsh Cycling and PT SportSuite extend relationship to celebrate 50th anniversary milestone


Welsh Cycling, the governing body for cycling in Wales, and sportstech innovators PT SportSuite are pleased to join forces with a strategic partnership that will see PT SportSuite develop a brand-new media hub in celebration of Welsh Cycling’s 50th anniversary.

In this prestigious year for Welsh Cycling, the media hub is set to feature:

  • An immersive experience for users wanting to explore a half-century of Welsh Cycling, bringing to life the significant moments in Welsh Cycling’s history.
  • UGC FanZone: Calling upon the passionate community of Welsh cycling fans to contribute their photos and videos. This user-generated content will create an authentic and interactive commemoration of the anniversary.
  • Latest information and news on the upcoming activations and events planned to celebrate the anniversary.
  • E-Commerce: The platform will also present a unique opportunity to purchase specially designed 50th-anniversary cycling jerseys, a perfect memento to commemorate this significant occasion.

Welsh Cycling CEO Caroline Spanton said: “We are excited to be working with PT SportSuite on the next stage of our digital transformation project.

“The start of our 50th year is coming round quickly, but we’re all excited about what the year will bring – working with PT will enable us to create a fantastic digital hub which will help us engage new and wider audiences.”

PT SportSuite will employ its Integrated WordPress Sports Theme to design and build this platform, aligning with their mission to provide dynamic digital experiences for Wales’ cycling community.

“We are thrilled to partner with Welsh Cycling on this exciting project,” says Rich Cheary, CEO of PT SportSuite. “We look forward to delivering a platform that not only celebrates their history but also connects their vibrant community, promotes fan engagement and showcases our sports tech capabilities.

“This unique project promises to enhance the digital landscape of Welsh Cycling and create an interactive experience for fans. PT SportSuite is proud to play a key role in this significant milestone for Welsh Cycling.”

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