Bristol Sport and digital platform innovators PT SportSuite have extended their digital partnership to relaunch the sporting group’s web ecosystem

The agreement has seen PT re-platform and relaunch Bristol Sport’s multiple web properties – including those of Bristol City, Bristol Bears, Bristol Flyers, Ashton Gate as well as the Bristol Sport Site.

As part of the programme, PT replatformed Bristol Sport’s current web portfolio onto PT’s Integrated WebSuite Sports Theme to cater for future audience growth and scalability, while integrating exciting new engagement opportunities for fans via Match Centres that complement the live match experience and provide real-time stats insights; Player Profiles; enhanced team and player stats; and live and-on-demand streaming services. 

The programme has seen Bristol Sport’s website portfolio integrate more closely into the sporting group’s existing PT powered media ecosystem, to centralise editorial workflows across DAM, video, web, mobile app, bringing in operational efficiencies across all brands and media teams.

This latest package of work follows on from PT’s previous award-winning delivery to Bristol Sport across media asset management, multi-tenant media collaboration, video streaming and mobile apps.

Bristol Sport Group Director of Communications Lisa Knights says: “We partnered with PT SportSuite several years ago to launch our live and on-demand video platforms, which have all worked incredibly well. The decision to extend our partnership to delivery of all five of our sporting and venue websites means that our workflows are now completely streamlined and the digital ecosystem is fully connected.

“One area that we have concentrated on is the stats offering to fans – it is such a growth area in fan engagement and something we are constantly looking to improve. The launch of our new gameday match centre and individual player profile stats is focused on enhancing the fan experience and enables our supporters to be better connected and informed on all their favourite players or teams. 

“Finally, I would like to thank PT SportSuite’s incredible support teams – just like sport they never stop! The support services are always on hand to help and they’ve consistently impressed me with their reaction and resolution responses.”

PT SportSuite CEO Rich Cheary says: “The expansion of our partnership with Bristol Sport builds on an excellent three-and-a-half-year working relationship. Our shared vision remains – which is to position them as one of most digitally enabled sports organisations in the UK.

As a team, we thank Bristol Sport for their continued trust and are excited to complete what represents the ‘closing of the loop’ so to speak as we’ve integrated Bristol Sport’s websites with their other PT platforms – the full capabilities of the PT ecosystem can now be fully realised.” 

Don’t miss your opportunity to establish a world-class web property for your sports brand with the PT WebSuite Sports Theme. Begin your journey with PT today – BOOK A DEMO with our team now!