Welsh Cycling selects PT SportSuite as digital partner for Commonwealth Games and beyond


Welsh Cycling will collaborate with PT Engagement Team to activate digital community initiatives in the lead up to multi-sport event in July

Welsh Cycling, the governing body for cycling in Wales, today announced a digital partnership with sports digital consultancy PT SportSuite (PT) that will empower fans and riders to become content contributors for Welsh Cycling.

The partnership will see the establishment of two branded Community Portals that will ask fans and riders to respond to incentivised Challenges – with the end goal of creating a source of unique, behind-the-scenes, community-generated content, while providing more value for their commercial partners via branded fan campaigns.

The partnership will look to create a source of unique, behind-the-scenes, community-generated content

To kick-off this initiative, WC, in partnership with the PT Engagement team, will launch the the Lead the Team Challenge on 4 July, asking WC fans to upload their photos and video messages of support for the Commonwealth Games cycling team.

In return, riders will submit their behind-the-scenes media to the official WC Rider Zone, with the best submissions being published to the fans, giving a unique peek into the riders’ training and Commonwealth journey.

The official Welsh Cycling Fan Zone will ask Wales’ cycling community get involved by becoming content contributors for reward

Welsh Cycling Director of Business Operations, Rob Webber, is excited about the project: “It is our mission to ‘inspire Wales to cycle’ and this new partnership will enable us to bring our fans, riders, clubs and communities closer to the Games than ever before.

We want to bring our fans, riders, clubs and communities closer to the Games than ever before

“We know how passionate the people of Wales are and this platform will enable everyone to get involved by sharing their stories and images with us and our riders to give them a boost as they go for gold. A red wave is about to hit Birmingham 2022 and this is the next step in ensuring that everyone in Wales can get behind the team. Cymru am byth.”

PT SportSuite CEO Rich Cheary says: “We believe in establishing digital sports communities and bridging the game between fans, athletes and sponsors. Welsh Cycling’s digital engagement objectives for the Commonwealth Games team aligns with the PT Engagement team’s focus and unique UGC platform modules.

“We’re excited to see what our partnership can achieve around athlete and fan engagement campaigns as we head towards the Games.”

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