Since the partnership’s inception in 2021, PT SportSuite has been providing MLR with innovative solutions to streamline media asset management, digital media workflows across the league’s 12 teams, while providing MLR fans with the official MLR Fan App to enhance fan engagement and deliver a superior mobile app experience to rugby fans across the rugby world.
This latest partnership renewal will see PT continue to build on and enhance the digital ecosystem put in place to improve the management and distribution of MLR digital content across multiple stakeholders and teams, protect the current and future value of MLR’s digital media IP, while providing an exciting and engaging fan experience.
With this renewed partnership, fans can expect to see more of the exciting features and capabilities on the MLR mobile app, providing users with personalized content, live match updates, as well as PT’s Player Profile and Match Centre modules – providing the ultimate matchday digital resource.
Nishant Nereyeth, Director, Operations and Marketing, said: “MLR is constantly looking to evolve our digital ecosystem and PT SportSuite has helped us do this with their range of offerings for our various stakeholders. We’re excited working with them again and look forward to growing our fan engagement initiatives over the 2023 season.”
Nick van Rensburg, PT SportSuite Head of Engagement, said: “We’re proud of the journey we’ve undertaken with Major League Rugby over these past few seasons. As a business, we feel invested in playing our part in the league’s long-term success and feel there’s so much more to come as the league develops and grows in the lead-up to the 2031 Rugby World Cup in the US – and our product suite along with it.
“Finally, it’s been a pleasure to work with the MLR League Office and we wish them and the wider MLR community a successful and exciting season ahead.”
About Major League Rugby
Entering its sixth season, Major League Rugby is a professional sports league representing the highest rugby competition in North America. The League evolved from seven teams in 2018 to 12 teams in 2023, featuring 11 from the United States and one from Canada.
Major League Rugby has experienced significant growth in six years, and the momentum continues as the league and rugby grow throughout North America on the road to the 2031 Rugby World Cup hosted by the United States.
About PT SportSuite
PT SportSuite is a digital sports consultancy with an advanced digital media ecosystem, powered by AWS technology.
PT SportSuite provides modular digital platforms to leagues, federations, tournaments, and clubs to help meet the key digital trends within sportstech across cloud media management, digital media workflow, D2C video streaming, monetisation of media rights, as well as fan, player and sponsor engagement.